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It’s interesting to read Bare’s comments at the outset of the series. He envisioned it like the Pete Smith specialties at MGM—a comedy instructional short with voice-over narration and sound effects. Evidently, Bare and/or O’Hanlon realised they’d be funnier if they were done in live action with dialogue, and the two produced 63 films ranging from average to extremely funny and clever (O’Hanlon was later a vice-president of Richard Bare Productions).
Here’s what Bare had to say about the series in this 1946 column by the Associated Press:
By BOB THOMAS
HOLLYWOOD, June 22.—(AP)—You are about to see yourself in your full folly on the screen. That is, if you are the average Joe McDoakes.
Joe is the start in a series of one-reelers that ex-G. I. Dick Bare is making for Warners. A list of titles gives you an idea of how you will be cast: “So You Think You’re Allergic,” “So You Think You Need Glasses,” “So You Want to Keep Your Hair,” “So You Want to Stop Smoking,” “So You Think You’re Neurotic,” “So You’re Going to Have a Baby” and, of course, “So You Want to Be in Pictures.”
In the “Hair” reel, Joe McDoakes, played by comedian George O’Hanlon, washes his head in the shower with laundry soap, brushes his tresses with a stiff brush, then notes his hair is falling out. He visits an authority, his barber, who tells him to rub his scalp. Another barber tells him never to rub his scalp. A third tonsorial expert tells him to always wear a hat; a fourth, never to wear a hat. He finally goes to a specialist who gives him a super-duper treatment. Guess what happens to Joe. Just call him “Baldy.”
The conclusion is that there’s no cure in view for falling hair.
In the “Allergic” reel, Joe suffers from the sneezes. He tries all types of medicine, atomizers, shots and what have you. His house is hermetically sealed and all possible sneeze-sausers are removed—including a floral painting. Finally Joe discovers he’s allergic to his wife’s dandruff.
Needless to says, Joe feels like a jerk for having wasted his dough on the quack cures. What Joe should have done, said Dick, was to let science discover his allergy and then stay away from it as much as possible.
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“The purpose of these 10 minute films is to discourage the average guy from quack remedies,” Dick said. “The films are not training films, but they are education.”
Dick actually goes into deep research before making any of the films. “After I finished reading up on neurotics,” he said, “I found I was the most neurotic guy in the world.”
Just an average Joe McDoakes, eh Dick?
One of the McDoakes shorts in 1948 was “So You Want to be on Radio,” where everything goes wrong as Joe innocently tries to win a few prizes. And that almost sums up O’Hanlon’s luckless simultaneous radio career. Billboard of March 20, 1948 reveals O’Hanlon’s agent had made an audition record adapted from one of the McDoakes shorts and was shopping it to Old Gold for possible radio or TV sponsorship. O’Hanlon finally landed on radio on November 9 that year and the circumstances sound like something that would happen to McDoakes. The debut was delayed a month for some reason and not only was it on the last-place network, Mutual, the show couldn’t even find a sponsor. It was pitched to Colgate that month (as a radio or TV property, according to Billboard), but there were no bites. In January, Mutual announced the show’s cancellation.
Things looked up for O’Hanlon’s radio career, though, on April 30, when the show was picked up as a summer replacement for Alan Young, with Tums as the sponsor. Ad agency Dancer, Fitzgerald and Sample picked it up for around $3,500 (Billboard, May 7, 1949) with plans to run it from July 12 to October 4 (Tuesdays, 8:30 p.m. Eastern). “Me and Janie” (her last name wasn’t ‘Jetson’) had a top supporting cast in Sheldon Leonard, Lurene Tuttle, Willard Waterman and Marvin Miller, with Don Wilson as the announcer. Sam Chase reviewed it in Billboard of August 6th. In part, it reads:
A moderate entertaining bagatelle is this latest show featuring George O’Hanlon. It is another in the long line of situation comedies based on the well-meaning guy who somehow always gets things all balled up with his job and his wife, but everything always turns out to be semi-satisfactory by the stanza’s conclusion...The humor was all lightweight, with nothing to titillate the lazy listener’s thinking apparatus. But the net effect was harmless to any age group and won’t do any obvious damage to NBC’s prestige. On the other hand, its possibilities as a year-round show seem limited.Limited it was, but you can blame Niles Trammell at NBC and, indirectly, Bill Paley at CBS for O’Hanlon’s radio career ending. Paley had been raiding NBC of its stars and president Trammell was determined to sew some of them up before Paley got to them. So he worked out a deal in October with Fanny Brice and Dancer, Fitzgerald and Sample, who promptly put Brice on the air for Tums and left with O’Hanlon with a stomach ache caused by unemployment and more McDoakes-like hard luck.
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“I’m always identified with McDoakes,” says O’Hanlon, “which would be fine if the studio would just re-issue the films. But as it is, I’m sort of a McDoakes without portfolio — and without pay.”O’Hanlon wrote himself into several Sothern shows but his other TV appearances seem few and far between, according to newspaper listings. He did a ‘Cheyenne’, appeared on ‘Make Room For Daddy,’ did a guest shot with the immortal Keefe Braselle on ‘The Red Skelton Show’ and even ended up on the panel of ‘Pantomime Quiz.’ He had his own quiz show on KTLA starting in March 1957 called ‘Behind the 8-BaIl.’ Variety panned the show. Clucked the trade paper: "KTLA must have figured this an answer to Tom Duggan. Who asked?" He then went into a film production company with stand-up comics Tommy Noonan and Peter Marshall. Yes, the ‘Hollywood Squares’ Peter Marshall. Surely you remember their 20th Century Fox hit ‘The Rookie’ (1959)?
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Even a Joe McDoakes script couldn’t have ended any better than that.
If you want to know more about the McDoakes series, there’s no better place to go than this web site run by Facebook friend Steve Bailey.
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